Metrics
Company-wide KPI definitions
5
Total Metrics
3
Trending Up
2
Trending Down
5
Categories
Revenue
MRR
Monthly Recurring Revenue from active paid subscriptions
$124,500
+8.3%
MTD$124,500
Production DBMTDTrend
Engagement
Active Users
Unique users with at least one session in the last 30 days
4,821
+12.1%
MTD4,821
Analytics DWMTDTrend
Retention
Churn Rate
Percentage of customers who cancelled their subscription this month
2.4%
-0.3%
MTD2.4%
Production DBMTDTrend
Growth
CAC
Customer Acquisition Cost — average spend to acquire one new paying customer
$342
-5.2%
MTD$342
Production DBMTDTrend
Satisfaction
NPS Score
Net Promoter Score — customer loyalty metric based on likelihood to recommend
67
+4 pts
MTD67
Analytics DWMTDTrend